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The
Single Sourcing Solution To More Profitable Washroom Sales!
In our industry as a
whole, washroom and washroom-related products are significant contributors
to any distributor's overall sales and profits. The key to realizing maximized
sales and profits from the washroom is best achieved through the sales application
of an integrated washroom bundle.
The washroom category can be broadly defined in four category subsets; paper, hand soap, cleaning chemicals and "other." In recent years, increased competition in this category has, in many cases, greatly reduced what was a steady revenue stream resulting in the need to increase sales just to cover declining margins. Since user consumption of these items may not increase enough to cover this drop, the "other" washroom products can play a significant roll in the overall solution. That is why Hospital Specialty created the TWE (Total Washroom Essentials) Program.
Once outside the major washroom categories, the "other" related products, in and of themselves, become dramatically smaller volume items. The integrated bundle, expressed through this TWE program, represents these products, which when added in total, can significantly add to the total volume in a given account. But using this TWE idea, additional profits will be thrown towards the bottom line from the sale of multiple items in the amount of time it takes to detail one or two major items. While detailing major washroom items is an ongoing process, your program will continue to deliver "add on" sales because the best of both worlds has been combined for you through this uniquely customized selling approach.